The second in a 4 part series describing the Acquisition Time Zones in greater detail.  (see Episode 003 for an overview of the  Time Zones) In this episode Kevin and Paul discuss the types of market research the Government uses and what Government and Industry are doing (or should be doing) during this phase of the acquisition cycle.  As always, communication between Government and Industry is stressed to make the process faster and improve results.  (and make it easier on everyone involved!)

Zone 2 – Market Research Zone