If you work in the Government acquisition world, this podcast is for you. (not just for Contracting Officers!)

Kevin and Paul discuss the Market Research Zone, the second of the four Acquisition Time Zones. (Episode 317 provides an overview of all the Acquisition Time Zones)

Listen and learn the types of market research the Government uses and what Government and Industry are doing (or should be doing) during this phase of the acquisition cycle. As always, communication between Government and Industry is stressed to make the process faster and improve results. (and make it easier on everyone involved!)