If you work in the Government acquisition world, this podcast is for you. (not just for Contracting Officers!)

Kevin welcomes special guest Brian Burns to discuss “the technical vs. the business sale” as it relates to the federal government market. Brian is the CEO of the B2B Network of Podcasts and the host of multiple podcasts including The Brutal Truth About Sales & Selling Podcast. (b2brevenue.com)

Both government and industry acquisition professionals will learn how to make government contracting better one contract at a time by recognizing the importance of the technical sale and the business sale. To quote Brian: “If you’re not driving the demand, you’re not going to get the award”. For government buyers, this quote can be flipped to “If you don’t know the market, you’re not going to make the best buy to support your mission”.