If you work in the Government acquisition world, this podcast is for you.

Why is targeting so important?  How does it benefit both Government and Industry?  In this “Follow-on” episode Kevin and Paul dig deeper into the concepts introduced in Episode 016, “The Importance of Targeting”.

Learn “How to Be the Prize” the Government is looking for by understanding your Target Market and Reachable Market. For the Government folks, you’ll gain insight into why it is important to help Industry better target opportunities to save time and money for both sides.